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In partnership with Pulley.com

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SAFETY

Blockchain is enhancing food safety in the produce industry by providing real-time traceability throughout the supply chain.

This technology allows for immediate identification and removal of contaminated products, minimizing health risks for consumers.

Smart packaging solutions are also emerging as a critical innovation, ensuring product integrity and prolonging shelf life.

These advancements not only improve safety measures but also foster consumer trust and accountability among stakeholders.

The integration of these technologies marks a pivotal shift in how the industry manages food safety and quality.

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TOMATOES

NatureSweet has launched a limited-edition America’s 250 pack featuring premium cherry tomatoes grown in Arizona.

The tomatoes are hand-picked to ensure exceptional flavor and quality, reflecting the brand's commitment to community and sustainability.

This special pack celebrates the 250th anniversary of the United States and aims to enhance summer gatherings.

According to Tobianne Paul, NatureSweet's President, this initiative showcases pride in American agriculture and its local impact.

The America’s 250 pack will be available at select retailers, making it a festive addition to summer celebrations.

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ORGANIC

The price gap between organic and conventional produce has widened, with organic items now averaging 59% higher in cost.

Organic Roma tomatoes are the most affected, priced at 133.9% more than conventional varieties, highlighting significant shifts in consumer choices.

Factors such as labor costs, certification expenses, and climate variability are driving these increases in organic prices.

Despite these challenges, demand for organic produce remains strong, with total sales reaching $10.6 billion in 2025.

Consumers are now more frequently weighing their desire for organic products against their financial constraints.

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🍄 The $16 Billion Gap: Why Produce is Underperforming with Hispanic Shoppers | The Packer | Hispanic shoppers, despite making 92 shopping trips a year, are pulling back from fresh produce, resulting in a $16 billion gap in sales according to industry experts.

📈 160 ag groups join push for USMCA renewal | Fresh Fruit Portal | Nearly 160 agriculture organizations are advocating for the renewal of the USMCA, emphasizing its importance for trade and cooperation in North America.

📰 Pennsylvania fruit growers face catastrophic losses after historic spring freeze | Penn State University | Fruit growers in Pennsylvania are facing catastrophic losses after historic spring freezes damaged crops, leaving many farmers to assess the extensive impact on their operations.

🥒 US organic price gap climbs up to 59 percent in 2026 | Fresh Fruit Portal | Recent studies reveal that the organic price gap has climbed to 59%, significantly affecting consumer purchasing decisions and placing pressure on organic sales.